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2016-12-30    À´Ô´:BBC    ¡¾´ó ÖРС¡¿      ÃÀ¹úÍâ½Ì ÔÚÏß¿ÚÓïÅàѵ
×î½üÉÏÓ³µÄ¡¶ÄãµÄÃû×Ö¡·²»ÖªµÀС»ï°éÃÇÓÐûÓп´ÄØ£¿ÕⲿÔÚÍøÉÏÊÕ»ñ²»ÉÙºÃÆÀµÄ¶¯ÂþµçӰΪʲôÄܹ»Õâô»ðÄØ£¿µ±Ê±Ð¡±à¿´¡¶¶ßÀ²AÃΣº°éÎÒͬÐС·Ê±¾ÍÒѾ­¸ÐÊܵ½ÁËÈÕ±¾¶¯ÂþµçÓ°¾«ÖµĻ­ÃæºÍ´ø¸øÎÒÃǵÄÎÂůÓëÆôµÏ£¬ËùÒÔ¡¶ÄãµÄÃû×Ö¡·Äܹ»»ðÆðÀ´Ò²Ò»¶¨ÓÐËüµÄÀíÓÉ£¬Ò»ÆðºÍС±àÀ´¿´Ò»Ï°ɡ£ Japanese anime film Your Name has already been a huge success in its own country. And now it has become the country's most successful film yet at the Chinese box office.
ÈÕ±¾¶¯ÂþµçÓ°¡¶ÄãµÄÃû×Ö¡·ÔÚ±¾¹úÒÑÈ¡µÃÁ˾޴óµÄ³É¹¦¡£Èç½ñ£¬ÕⲿµçÓ°Ò²³ÉΪÖйúƱ·¿×î¸ßµÄÈÕ±¾µçÓ°¡£

Despite the lack of big-name Hollywood stars or expensive stunts, it has taken nearly $78m since its debut in early December.
ËäÈ»ÕⲿµçӰûÓдóÃû¶¦¶¦µÄºÃÀ³ÎëÃ÷ÐÇÖúÕó£¬Ò²Ã»ÓкÄ×ʾ޴óµÄÌؼ¼±íÑÝ£¬µ«×Ô´ÓÕⲿµçÓ°ÔÚ12Ô³õÊ×Ó³ÒÔÀ´£¬ÆäƱ·¿ÊÕÈëÒѽӽü7800ÍòÃÀÔª¡£

So why is it doing so well?
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It's appealing to Chinese looking for escapism.
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Written and directed by 43-year-old Makoto Shinkai, Your Name is a love story about two teenagers who swap bodies.
43ËêµÄк£³Ï´´×÷Ö´µ¼µÄ¡¶ÄãµÄÃû×Ö¡·½²ÊöÁË»¥»»ÉíÌåµÄÁ½¸öÉÙÄêÖ®¼äµÄ°®Çé¹ÊÊ¡£

The dreamy drama about missed connections involving star-crossed lovers has captured the imagination of Chinese audiences.
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For evidence, look no further than the reviews on the Chinese film rating site, maoyan.com - where reviews have averaged 9.3 out of 10.
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"The film was beautiful beyond words and every shot was like a painting," one cinema goer Taylor wrote.
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But it is perhaps the element of fantasy that appeals to young Chinese looking for a little escapism.
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"Watching this film made me miss the springtime of my youth and that really touched me," said one fan.
һλ·Û˿˵£º“ÕⲿµçӰʹÎÒ»³ÄîÆðÄêÇáʱµÄÃÀºÃʱ¹â£¬¶øÇÒÎÒȷʵ±»ÕⲿµçÓ°¸Ð¶¯ÁË¡£”

Timing is everything.
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Film experts believe Your Name has struck a chord with young Chinese at just the right time.
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"It's a love story targeted at the demographic with the most amount of disposable income, the so-called 'Post 90s' generation which has been driving the box office boom," said Jonathan Papish, film industry analyst.
“Õⲿ´¿°®µçÓ°ÒÔÓµÓÐ×î¶à¿ÉÖ§ÅäÊÕÈëµÄÈËȺΪĿ±ê£¬Ò²¾ÍÊÇÍƶ¯ÖйúƱ·¿Ôö³¤µÄËùνµÄ“90ºó”£¬”µçÓ°ÐÐÒµ·ÖÎöʦÇÇÄÉÉ­·ÅÁ±Èʿ˵µÀ¡£

"It also fits well with the ACGN (Anime, Comic, Game, Novel) youth subculture that is growing in popularity in China," Mr Papish added.
“ÕⲿµçÓ°Ò²ÓëÒÔ¶¯Âþ¡¢Âþ»­¡¢ÓÎÏ·¡¢Ð¡Ëµ£¨ACGN£©ÎªÖ÷µÄÇàÄêÑÇÎÄ»¯Ê®·ÖÆõºÏ£¬¶øÇÒÕâÖÖÎÄ»¯ÔÚÖйúÔ½À´Ô½ÊÜ»¶Ó­£¬”ÅÁ±ÈÊ¿ÏÈÉú²¹³äµÀ¡£

With box office ticket sales of nearly $78m, the 2D animation replaces Stand By Me Doreamon as the top grossing Japanese film of all time in China.
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